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9 - 11 May 2023 - Geneva, Switzerland

1 - 12 May 2023 - Online

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Innova Market & Trend Overview

Bringing Insights to Vitafoods

Innova Market Insights is excited to take part in the return of Vitafoods Europe as a live event. Our experts will be on hand, in person in Geneva and virtually during the online event, to bring you the latest developments, trends and projections in the world of nutraceuticals and functional nutrition. We look forward to welcoming you to our stand (J210) and invite you to book a free on-site consultation with an Innova expert by contacting Marielle Orr before the event: Marielle.Orr@innovami.com. 

Nutraceuticals powering innovation

As the quest for better health moves beyond traditional functions and into all aspects of individual lifestyles, consumers seek products that perform multiple functions. There is rising interest in holistic nutrition and the use of active ingredients as a vehicle for supplementation in food and beverages. We are pleased to announce that Nicole Jansen, Insights & Innovation Team Manager at Innova, will delve into this topic during her presentation at Vitafoods on October 6 at 11 am. You can see Nicole’s “Functional Nutrition: Health Now and in the Future” presentation live in Geneva or follow it online via a livestream.

Nutraceuticals powering innovation

Innova’s unparalleled research into consumer and brand trends in nutraceuticals has highlighted a rise in supplements and personalized nutrition, which is fueling a boom in NPD. The sector is ripe for innovation, especially in light of the global pandemic which has focused consumer attention on such areas as immunity and mental wellbeing as part of a
holistic approach to health. For more insight into this area, download our mini-report on the trends in nutraceuticals in Europe here

Trends in sports nutrition

No longer the sole preserve of athletes, sports nutrition continues to be positioned to appeal to an increasingly broader audience. To tie in with a growing interest in healthy lifestyles across all age groups, claims of added benefits are at
the forefront of new product development. Brain health, immunity and skin care claims are prominent, with clear on-pack messages promoting ethical and whole-body attributes. Plant based products are on the rise, with large scale growth in snack bars and a strong market for plant based powders.

Lifelong healthy ageing

Concerns over aging find a natural home among seniors, however there is a particular market demand for products that target healthy aging and which is reaching out to younger demographics already engaging with preventative care. Hot drinks are leading innovation in this category in terms of quantity, but snacks and dairy product launches are seeing the most growth. Nutraceuticals and functional ingredients are playing an important role, featuring in a growing number of new products.

Come and see us at Vitafoods Europe 

Innova Market Insights is ready to provide knowledge and insights on the latest developments in nutritional food and beverages, backed by unsurpassed product, industry and consumer research. Visit us at our stand to discover how we can help with your innovation and growth. We can’t wait to meet up with everyone again.

You can find Innova Market Insights at Stand J210

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Vitafoods Europe
9-11 May 2023 - Geneva
1 -12 May 2023 - Online
Palexpo, Rte François-Peyrot 30, 1218 Le Grand-Saconnex, Switzerland
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